What to do when investment markets fall

When investment markets start bouncing around, and especially when they fall, investors can often have a sense of unease or even mild panic. When this happens, it is important to maintain some discipline and ensure you stick to your investment plan.

No-one likes to see their investments lose value when the market has had a large and unexpected fall, but the falls (and the rises) are a normal part of investing. Often, you’ll hear these situations referred to as “Volatility” - which is just a general word to describe how much and how often the market can rise and fall, nothing else. Investment markets that trend up and down more consistently over the long-term very rarely attract attention.

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